﻿{"id":373,"date":"2020-10-22T13:00:26","date_gmt":"2020-10-22T13:00:26","guid":{"rendered":"https:\/\/franchisors.com\/clone\/uncategorized\/ashley-mitchell-abby-gruber-soccer-shots-vp-of-marketing-communications-director-of-marketing\/"},"modified":"2023-09-15T08:16:43","modified_gmt":"2023-09-15T08:16:43","slug":"ashley-mitchell-abby-gruber-soccer-shots-vp-of-marketing-communications-director-of-marketing","status":"publish","type":"post","link":"https:\/\/franchisors.com\/clone\/ashley-mitchell-abby-gruber-soccer-shots-vp-of-marketing-communications-director-of-marketing\/","title":{"rendered":"Ashley Mitchell &#038; Abby Gruber &#8211; Soccer Shots&#8217; VP of Marketing\/Communications &#038; Director of Marketing"},"content":{"rendered":"<p>In this new Modrn Business episode, Zack gets to geek out over soccer with two marketing aficionados, Ashley Mitchell and Abby Gruber, about Soccer Shots, their awesome brand. 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