{"id":515,"date":"2019-08-05T18:55:05","date_gmt":"2019-08-05T18:55:05","guid":{"rendered":"https:\/\/franchisors.com\/clone\/uncategorized\/lisa-zoellner-chief-marketing-officer-of-neighborly-brands\/"},"modified":"2023-09-15T08:17:23","modified_gmt":"2023-09-15T08:17:23","slug":"lisa-zoellner-chief-marketing-officer-of-neighborly-brands","status":"publish","type":"post","link":"https:\/\/franchisors.com\/clone\/lisa-zoellner-chief-marketing-officer-of-neighborly-brands\/","title":{"rendered":"Lisa Zoellner, Chief Marketing Officer of Neighborly Brands"},"content":{"rendered":"<p>On this excellent episode we are joined by the Chief Marketing Officer of Neighborly Brands, Lisa Zoellner.<\/p>\n<p>Items we discussed in this episode:<br \/>\n-Lisa&#8217;s background before Neighborly<br \/>\n-Marketing and innovation<br \/>\n-Recruitment<br \/>\n-Advice to emerging leaders<\/p>\n<p>Follow Us On Facebook and LinkedIn:<br \/>\n@MODRNbusiness<br \/>\n@Zjfishman (insta too)<br \/>\n@RyanThomasHicks (insta too)<\/p>\n<p>HUGE THANK YOU TO OUR SPONSORS:<\/p>\n<p>SCORPION INTERNET MARKETING <a href=\"http:\/\/www.Scorpion.co\/mb\" rel=\"nofollow\">http:\/\/www.Scorpion.co\/mb<\/a><br \/>\nNamed the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.<br \/>\nAs a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.<br \/>\nTo learn more, visit <a href=\"http:\/\/www.Scorpion.co\/mb\" rel=\"nofollow\">http:\/\/www.Scorpion.co\/mb<\/a><\/p>\n<p>IFPG: <a href=\"http:\/\/www.ifpg.org\" rel=\"nofollow\">http:\/\/www.ifpg.org<\/a><br \/>\nThe International Franchise Professionals Group is the world\u2019s largest and most respected franchise consultant organization. IFPG\u2019s nearly 1,000 members consist of franchisors, franchise consultants, brokers, lenders, attorneys, real estate experts, and other franchise professionals who help individuals through the process of evaluating buying and opening a franchise.<\/p>\n<p>As a strictly membership based organization, the IFPG does not participate in any referral fees from franchisor members or brokers, thereby allowing all members to work freely together. <\/p>\n<p>The IFPG provides all the tools and support needed to help sell more franchises and close more deals. Far beyond just a network of franchise professionals, The IFPG is a family of established, experienced, and highly professional members of the global franchise community. <\/p>\n<p>FRAN FUNNEL: <a href=\"http:\/\/www.franfunnel.com\/\" rel=\"nofollow\">http:\/\/www.franfunnel.com\/<\/a><br \/>\nFranFunnel&#8217;s mobile and web apps help franchisors personally and automatically respond to leads via SMS and email so sales teams spend less time trying to get ahold of leads and more time closing deals. With nearly 70% of leads coming in outside of business hours and over 90% of leads preferring texting vs. calls, following up with leads immediately has never been more critical to franchise sales. With FranFunnel, franchisors award more franchises from the leads they&#8217;re already generating.&quot;<\/p>\n<p>Title Sponsor of the Summer Tour: Franchisors.com<br \/>\nAudio Engineer: Ben Kliever<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On this excellent episode we are joined by the Chief Marketing Officer of Neighborly Brands, Lisa Zoellner. Items we discussed in this episode: -Lisa&#8217;s background [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[42,43],"tags":[29,58],"class_list":["post-515","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-marketing","category-operations-support","tag-modrn-business-podcast","tag-podcasts","post_format-post-format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lisa Zoellner, Chief Marketing Officer of Neighborly Brands - Clone<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/clone\/lisa-zoellner-chief-marketing-officer-of-neighborly-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lisa Zoellner, Chief Marketing Officer of Neighborly Brands - Clone\" \/>\n<meta property=\"og:description\" content=\"On this excellent episode we are joined by the Chief Marketing Officer of Neighborly Brands, Lisa Zoellner. 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