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{"id":1025,"date":"2021-11-02T17:06:29","date_gmt":"2021-11-02T17:06:29","guid":{"rendered":"https:\/\/franchisornstg.wpengine.com\/uncategorized\/sblive2021-lead-generation-roundup\/"},"modified":"2023-09-24T18:15:14","modified_gmt":"2023-09-24T18:15:14","slug":"sblive2021-lead-generation-roundup","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/sblive2021-lead-generation-roundup\/","title":{"rendered":"Springboard 2021 – Lead Generation Roundup"},"content":{"rendered":"

Springboard 2021<\/p>\n

In this roundup, panelists will discuss current trends and best practices for franchisee lead genera- tion and will cover: formulating a lead generation plan; the most effective lead generating sources over the past year; understanding the basic metrics; various paid and non-paid media channels; franchise advertising in trade media, trade show exhibiting and franchise websites; and using social media and content to generate buzz and leads. We will also cover various aspects of franchise sales, including best practices for converting leads into candidates, and candidates into franchisees; Dis- covery Days; validation calls with franchisees; closing the deal; using the FDD as a sales tool; and crafting a legal and compelling Item 19.<\/p>\n

Moderator: Ryan Zink \u2013 CEO & Co-Founder, Franchise FastLane
\nPanelists: Tom Wood \u2013 President & CEO, Floor Coverings International; Jania Bailey \u2013 CEO, FranNet; Tim Courtney \u2013 VP of Franchise Development, PuroClean; Tim Evankovich \u2013 CEO, Oasis Senior Advisors<\/p>\n","protected":false},"excerpt":{"rendered":"

Springboard 2021 In this roundup, panelists will discuss current trends and best practices for franchisee lead genera- tion and will cover: formulating a lead generation […]<\/p>\n","protected":false},"author":6,"featured_media":1897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[38,42,71],"tags":[88,87,89,59],"class_list":["post-1025","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-franchise-development","category-marketing","category-springboard","tag-88","tag-springboard","tag-springboarde","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"\nSpringboard 2021 - Lead Generation Roundup - FranchiseSpringboard<\/title>\n<meta name=\"description\" content=\"Springboard 2021 - In this roundup, panelists will discuss current trends and best practices for franchisee lead generation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchisespringboard\/sblive2021-lead-generation-roundup\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Springboard 2021 - 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