{"id":2302,"date":"2023-11-14T09:29:51","date_gmt":"2023-11-14T09:29:51","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/springboard-2023-how-to-use-engaging-content-to-attract-and-retain-customers\/"},"modified":"2023-12-03T21:21:11","modified_gmt":"2023-12-03T21:21:11","slug":"springboard-2023-how-to-use-engaging-content-to-attract-and-retain-customers","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/springboard-2023-how-to-use-engaging-content-to-attract-and-retain-customers\/","title":{"rendered":"Springboard 2023: How to Use Engaging Content to Attract and Retain Customers"},"content":{"rendered":"

Springboard 2023: How to Use Engaging Content to Attract and Retain Customers (Marketing)<\/p>\n

In today\u2019s world, viral content has the potential to propel brands to far beyond what traditional marketing has ever been able to do. While nobody in franchising has cracked the code for creating another \u201cBarbenheimer\u201d phenomenon, our panelists will provide Springboarders with the tools to spark viral conversations and attract new customers both nationally & regionally.<\/p>\n

Moderator: Erik Van Horn – Co-Founder, Front Street Equity Partners
\nPanelists: Dok Kwon – COO, Cupbop, Karina Kogan- CCO & CMO, Pvolve, Shaina Denny – CEO & Co-Founder, Dogdrop, Brigham Dallas – CEO, Hello Sugar<\/p>\n","protected":false},"excerpt":{"rendered":"

Springboard 2023: How to Use Engaging Content to Attract and Retain Customers (Marketing) In today\u2019s world, viral content has the potential to propel brands to […]<\/p>\n","protected":false},"author":11,"featured_media":2304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,42,71],"tags":[95,59],"class_list":["post-2302","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-events","category-marketing","category-springboard","tag-springboard2023","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"\nSpringboard 2023: How to Use Engaging Content to Attract and Retain Customers - FranchiseSpringboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchisespringboard\/springboard-2023-how-to-use-engaging-content-to-attract-and-retain-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Springboard 2023: How to Use Engaging Content to Attract and Retain Customers - 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