{"id":2338,"date":"2023-12-08T12:19:31","date_gmt":"2023-12-08T12:19:31","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/?p=2338"},"modified":"2023-12-08T12:19:31","modified_gmt":"2023-12-08T12:19:31","slug":"choose-wisely-some-franchise-candidates-are-great-franchisee-1s-while-others-need-to-be-101","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/choose-wisely-some-franchise-candidates-are-great-franchisee-1s-while-others-need-to-be-101\/","title":{"rendered":"Choose Wisely:  Some Franchise Candidates Are Great Franchisee #1&#8217;s, While Others Need to Be #101"},"content":{"rendered":"<p><em>By: Jonathan Thiessen, Chief Development Officer, <a href=\"https:\/\/www.homefranchiseconcepts.com\/\">Home Franchise Concepts<\/a><\/em><\/p>\n<p>My daughter recently cajoled me into watching the season premiere of &#8220;The Bachelor.&#8221; With all the contestants dressed to the nines and (apparently) on their very best behavior, I wondered aloud how he would ever be able to choose.\u00a0 My daughter laughed and explained that if I watched long enough, it would become apparent when their true colors started to show or &#8220;when the crazy comes out.&#8221;<\/p>\n<p>That made me think about the challenges an Emerging Franchisor has with selecting their cornerstone franchisees.<\/p>\n<p>Anyone who has ever launched a new brand into the franchising arena can remember the thrill of talking to the first handful of people who raised their hands by filling out a web form, engaging at a home show, or (to completely date myself) filling out a tear-out request from a magazine and mail it in (is that a 1 or a 7 in the phone number?)\u00a0 You are sure they will fall in love with your brand &#8220;baby&#8221; in the same way you have in the months\/years leading up to this moment, and you can&#8217;t wait to tell them all about it.<\/p>\n<p>While your enthusiasm for telling your brand story <u>should<\/u> be at an all-time high, you are almost at your most vulnerable as an emerging Franchisor.\u00a0 You are anxious to put pins in the map. \u00a0You&#8217;ve already mentally composed the social media post that will shout your initial growth from the LinkedIn rooftops. \u00a0You&#8217;re debating what kind of cake goes best with Grand Openings.\u00a0 However, before rushing to the altar with these initial candidates, I&#8217;d encourage you to park your emotions and evaluate whether this should be Franchisee #1 or if they would be better as Franchisee #101.<\/p>\n<p><strong><u>Aptitude for Risk: <\/u><\/strong>\u00a0While you are without a doubt that your brand is the &#8220;next big thing,&#8221; until you have a history of successfully operating franchisees, it still falls into the category of &#8220;unproven.&#8221; Just because you ran a successful corporate store does not &#8220;prove&#8221; that you will be successful as a Franchisor.\u00a0 \u00a0In Franchise Development, we are constantly talking about the value of a &#8220;proven model&#8221; and you need initial franchisees who are okay with the fact that you don&#8217;t have one.\u00a0 Franchisee #101 wants to know if the cake is fully baked.\u00a0 Franchise #1 intends to crack eggs with you.<\/p>\n<p><strong><u>Communicators:<\/u><\/strong> To build the franchise system you envision, you must become an expert listener. \u00a0It&#8217;s hard to listen, though, if you aren&#8217;t starting with the kind of franchisees willing to collaborate and provide feedback from the field.\u00a0 Franchisee #101 can internalize their ideas and concerns.\u00a0 Franchisee #1 needs to be willing to blow up your phone constructively.<\/p>\n<p><strong><u>Great Validators:<\/u><\/strong>\u00a0 Your early adaptors will be extremely busy starting their new businesses and working with you to fine-tune the model.\u00a0 Oh, and you can add fielding a ton of validation calls to that list\u2026and that can be problematic for the wrong #1&#8217;s. \u00a0The first few validation calls are exhilarating for the new franchisee as they get to tell their story and their passion for the brand. \u00a0It&#8217;s the 40<sup>th<\/sup> call, on the heels of a day where just about everything that could go wrong did, where the right Franchisee #1 pulls up their bootstraps and validates that it&#8217;s a lot of work, but they are convinced it&#8217;s going to be worth it.\u00a0 I highly recommend trying to lift as much of the time burden from your early franchisees by setting up group calls or creating a library of validation calls.<\/p>\n<p><strong><u>Leadership:<\/u><\/strong>\u00a0 Since we were kids in elementary school, we&#8217;ve all witnessed the teacher ask for volunteers to be &#8220;line leaders,&#8221; and the same kid&#8217;s hands would always shoot up.\u00a0 At the same time, the usual suspects were always more comfortable in the back.\u00a0 Those &#8220;line leaders&#8221; don&#8217;t always know what they are getting into, but they have the confidence in their ability to influence others that they are willing to put themselves up there.\u00a0 Franchisee #101 must hang back to ensure they know what to expect.\u00a0 Franchisee #1 just wants a compass and a machete.<\/p>\n<p><strong><u>Passion &amp; Patience:<\/u><\/strong>\u00a0 When I think about my ideal #1&#8217;s, the litmus test I always used was to ask myself, &#8220;If someone was listening to this person talk about the brand in an elevator or at a cocktail party, would they be able to tell if they were a Franchisee or a Franchisor?&#8221; They must be able to match my passion for the success of the brand and our mission to wear the #1 on their jersey.\u00a0 I would never allow my first franchisees to be silent investors or semi-absentee owners.\u00a0 I want them to experience the results of our great work every day.\u00a0 I want them rewarded with their employees&#8217; smiles and their clients&#8217; gratitude.\u00a0 At the same time, they need to understand why we call it &#8220;building&#8221; a business and can stop running and walk sometimes. \u00a0I want my #101&#8217;s to have this too, but it&#8217;s not as essential the further you go from #1.<\/p>\n<p><strong><u>Well Capitalized:<\/u><\/strong>\u00a0 I know this probably feels like table stakes, but it&#8217;s easy to loosen up your requirements if your potential #1 meets all the requirements above\u2014and you just can&#8217;t.\u00a0 Even the best pilots need a minimum amount of runway to get off the ground, and given that much of this still rests in the &#8220;unproven&#8221; category, I&#8217;d suggest adding a half-mile of concrete to yours to be safe.<\/p>\n<p>Growing your franchise family can be exhilarating yet nerve-wracking all at the same time.\u00a0 Before you start giving out your roses, make sure that the answer to these considerations is a resounding &#8220;Hell, yes!&#8221;\u2026if not, it needs to be a &#8220;no.&#8221;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By: Jonathan Thiessen, Chief Development Officer, Home Franchise Concepts My daughter recently cajoled me into watching the season premiere of &#8220;The Bachelor.&#8221; With all the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[36,38,39],"tags":[60,61],"class_list":["post-2338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emerging","category-franchise-development","category-growth","tag-articles","tag-featured-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choose Wisely: Some Franchise Candidates Are Great Franchisee #1&#039;s, 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