﻿{"id":2578,"date":"2024-10-14T16:29:16","date_gmt":"2024-10-14T16:29:16","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/?p=2578"},"modified":"2024-10-14T16:29:16","modified_gmt":"2024-10-14T16:29:16","slug":"best-practices-for-melting-your-brands-sno-pile","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/","title":{"rendered":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0"},"content":{"rendered":"<p>Unless you live under a rock, you likely have heard brands saying they have hundreds of franchisees. But when you go to their website, you only see 20 open.<br \/>\nDid you hear them incorrectly? Unfortunately, the issue of \u201csold, not open\u201d has become widespread. In this panel, we will discuss how to keep your \u201csold\/ open\u201d ratio healthy and methods to get your locations open and operating in a timely fashion.<\/p>\n<p><em>Moderator: Laura Michaels (Editor-In-Chief, Franchise Times)<\/em><br \/>\n<em>Panelists: Betsy Hamm (CEO, Duck Donuts), Jim Criniti (CEO, Zoom Drain), Dr. Jason Helfrich (CEO &amp; Co-Founder, 100% Chiropractic), <\/em><br \/>\n<em>Neal Courtney (CEO, Cookie Cutters Haircuts For Kids)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you live under a rock, you likely have heard brands saying they have hundreds of franchisees. But when you go to their website, you [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,71],"tags":[100,59],"class_list":["post-2578","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-events","category-springboard","tag-springboard24","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard\" \/>\n<meta property=\"og:description\" content=\"Unless you live under a rock, you likely have heard brands saying they have hundreds of franchisees. But when you go to their website, you [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/\" \/>\n<meta property=\"og:site_name\" content=\"FranchiseSpringboard\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T16:29:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"3891\" \/>\n\t<meta property=\"og:image:height\" content=\"2188\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Franchisors.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Franchisors.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/\"},\"author\":{\"name\":\"Franchisors.com\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/#\\\/schema\\\/person\\\/88a1a2470aad60feb632fea595c0c020\"},\"headline\":\"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0\",\"datePublished\":\"2024-10-14T16:29:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/\"},\"wordCount\":111,\"image\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Best-Practices-For-Melting-Thumbnail_5_11zon.png\",\"keywords\":[\"Springboard24\",\"Videos\"],\"articleSection\":[\"Events\",\"Springboard\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/\",\"url\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/\",\"name\":\"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Best-Practices-For-Melting-Thumbnail_5_11zon.png\",\"datePublished\":\"2024-10-14T16:29:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/#\\\/schema\\\/person\\\/88a1a2470aad60feb632fea595c0c020\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#primaryimage\",\"url\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Best-Practices-For-Melting-Thumbnail_5_11zon.png\",\"contentUrl\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Best-Practices-For-Melting-Thumbnail_5_11zon.png\",\"width\":3891,\"height\":2188},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/best-practices-for-melting-your-brands-sno-pile\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/#website\",\"url\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/\",\"name\":\"FranchiseSpringboard\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/#\\\/schema\\\/person\\\/88a1a2470aad60feb632fea595c0c020\",\"name\":\"Franchisors.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g\",\"caption\":\"Franchisors.com\"},\"url\":\"https:\\\/\\\/franchisors.com\\\/franchisespringboard\\\/author\\\/ryan\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/","og_locale":"en_US","og_type":"article","og_title":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard","og_description":"Unless you live under a rock, you likely have heard brands saying they have hundreds of franchisees. But when you go to their website, you [&hellip;]","og_url":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/","og_site_name":"FranchiseSpringboard","article_published_time":"2024-10-14T16:29:16+00:00","og_image":[{"width":3891,"height":2188,"url":"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png","type":"image\/png"}],"author":"Franchisors.com","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Franchisors.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#article","isPartOf":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/"},"author":{"name":"Franchisors.com","@id":"https:\/\/franchisors.com\/franchisespringboard\/#\/schema\/person\/88a1a2470aad60feb632fea595c0c020"},"headline":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0","datePublished":"2024-10-14T16:29:16+00:00","mainEntityOfPage":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/"},"wordCount":111,"image":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#primaryimage"},"thumbnailUrl":"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png","keywords":["Springboard24","Videos"],"articleSection":["Events","Springboard"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/","url":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/","name":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0 - FranchiseSpringboard","isPartOf":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/#website"},"primaryImageOfPage":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#primaryimage"},"image":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#primaryimage"},"thumbnailUrl":"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png","datePublished":"2024-10-14T16:29:16+00:00","author":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/#\/schema\/person\/88a1a2470aad60feb632fea595c0c020"},"breadcrumb":{"@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#primaryimage","url":"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png","contentUrl":"https:\/\/franchisors.com\/franchisespringboard\/wp-content\/uploads\/sites\/4\/2024\/10\/Best-Practices-For-Melting-Thumbnail_5_11zon.png","width":3891,"height":2188},{"@type":"BreadcrumbList","@id":"https:\/\/franchisors.com\/franchisespringboard\/best-practices-for-melting-your-brands-sno-pile\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/franchisors.com\/franchisespringboard\/"},{"@type":"ListItem","position":2,"name":"Best Practices For Melting Your Brand\u2019s SNO Pile\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/franchisors.com\/franchisespringboard\/#website","url":"https:\/\/franchisors.com\/franchisespringboard\/","name":"FranchiseSpringboard","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/franchisors.com\/franchisespringboard\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/franchisors.com\/franchisespringboard\/#\/schema\/person\/88a1a2470aad60feb632fea595c0c020","name":"Franchisors.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/51593ed66636507b0af4f8cfa10aa183721be983b55fa3638b86c11d7daf405c?s=96&d=mm&r=g","caption":"Franchisors.com"},"url":"https:\/\/franchisors.com\/franchisespringboard\/author\/ryan\/"}]}},"_links":{"self":[{"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/posts\/2578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/comments?post=2578"}],"version-history":[{"count":0,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/posts\/2578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/media\/2542"}],"wp:attachment":[{"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/media?parent=2578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/categories?post=2578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/franchisors.com\/franchisespringboard\/wp-json\/wp\/v2\/tags?post=2578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}