﻿{"id":322,"date":"2021-06-07T13:00:01","date_gmt":"2021-06-07T13:00:01","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/uncategorized\/sal-melilli-ceo-of-hoa-brands\/"},"modified":"2023-09-15T08:16:40","modified_gmt":"2023-09-15T08:16:40","slug":"sal-melilli-ceo-of-hoa-brands","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/sal-melilli-ceo-of-hoa-brands\/","title":{"rendered":"Sal Melilli, CEO of HOA Brands"},"content":{"rendered":"<p>In this new Modrn Business episode, Zack chats with the CEO of HOA Brands (otherwise known as the parent company of Hooters &#038; Hoots, Sal Melilli. 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