﻿{"id":339,"date":"2021-04-14T13:00:16","date_gmt":"2021-04-14T13:00:16","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/uncategorized\/doug-zarkin-cmo-of-pearle-vision\/"},"modified":"2023-09-15T08:16:41","modified_gmt":"2023-09-15T08:16:41","slug":"doug-zarkin-cmo-of-pearle-vision","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/doug-zarkin-cmo-of-pearle-vision\/","title":{"rendered":"Doug Zarkin, CMO of Pearle Vision"},"content":{"rendered":"<p>In this new Modrn Business podcast, we chat with CMO of Pearle Vision, Doug Zarkin! We learn how Pearle Vision turns Net Promoters into real promoters, how they engage with their customers effectively, their balance between data and in-store experience plus some marketing wisdom to close out the podcast.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this new Modrn Business podcast, we chat with CMO of Pearle Vision, Doug Zarkin! 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