{"id":357,"date":"2020-12-23T14:00:18","date_gmt":"2020-12-23T14:00:18","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/uncategorized\/millennial-monthly-017-somia-farid-silber-vp-of-e-commerce-edible\/"},"modified":"2023-09-15T08:16:42","modified_gmt":"2023-09-15T08:16:42","slug":"millennial-monthly-017-somia-farid-silber-vp-of-e-commerce-edible","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/millennial-monthly-017-somia-farid-silber-vp-of-e-commerce-edible\/","title":{"rendered":"Millennial Monthly 017: Somia Farid Silber, VP of E-Commerce, Edible"},"content":{"rendered":"<p>In this month\u2019s edition of Millennial Monthly, Zack sits down with fellow \u201cfranchise kid\u201d and VP of E-Commerce for Edible, Somia Farid Silber. In this discussion, we go through how Somia is shifting Edible\u2019s focus towards the Millennial Consumer, new skews that Edible is adding to their line of services, how they\u2019re using technology to more accurately market to their customers, how their own delivery service kept them thriving during the pandemic and new intiatives for 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this month\u2019s edition of Millennial Monthly, Zack sits down with fellow \u201cfranchise kid\u201d and VP of E-Commerce for Edible, Somia Farid Silber. In this [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[49,51],"tags":[29,58],"class_list":["post-357","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-franchise-opportunity","category-millennials","tag-modrn-business-podcast","tag-podcasts","post_format-post-format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Millennial Monthly 017: Somia Farid Silber, VP of E-Commerce, Edible - FranchiseSpringboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchisespringboard\/millennial-monthly-017-somia-farid-silber-vp-of-e-commerce-edible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennial Monthly 017: Somia Farid Silber, VP of E-Commerce, Edible - FranchiseSpringboard\" \/>\n<meta property=\"og:description\" content=\"In this month\u2019s edition of Millennial Monthly, Zack sits down with fellow \u201cfranchise kid\u201d and VP of E-Commerce for Edible, Somia Farid Silber. 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