This is a value packed episode that we recorded during our summer tour. On Day 26 we got to meet up with Darrell Johnson (CEO) and Edith Wiseman (President) from the FRANdata team to talk about data.<\/p>\n
In order to gain (and keep) an edge in business, especially in todays modern times, it pays to be on top of the data. This episode explores how these 30 year franchise industry veterans (and FRANdata) help the franchise sector as the "Forrester or Gartner of franchising".<\/p>\n
In the episode we get in to these questions\/ topics and more:
\n1. How you got into franchising\u00a0\u00a0
\n2.\u00a0FRANdata has been in the business for more than 30 years now, what are some of the changes you have seen over the last three decades?\u00a0\u00a0\u00a0\u00a0
\n3.\u00a0Having consistently studied the performance and growth of more than 3800 brands across the years, What do you think franchisors should fear the most? \u00a0\u00a0\u00a0\u00a0
\n4.\u00a0What are the most interesting questions that franchisors want you to answer?\u00a0\u00a0\u00a0\u00a0
\n5.\u00a0People refer to FRANdata as the Forrester or Gartner of franchising, why is that?\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n6.\u00a0Why is it important to work with franchise focused market research company?\u00a0\u00a0\u00a0\u00a0\u00a0
\n7.\u00a0How would you characterize the work that you do for franchisors? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n8.\u00a0Who are your best clients and how do they work with you? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n9.\u00a0\u00a0How do you think market research can change the course of a brand’s trajectory? Or What is the affect you have seen with your research? \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n10.\u00a0Advice to mature brands \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0
\n11.\u00a0\u00a0Advice to emerging brands\u00a0<\/p>\n
About Fran Data:
\nFRANdata works with clients on their most challenging performance issues, investing significant time and effort in developing and renewing a knowledge base that offers unique perspectives and insights. Thy apply their understanding of market and industry forces to develop long-term macroeconomic perspectives.<\/p>\n
They take a central role in developing performance standards around particular areas of the franchise model and set the bar based on those standards \u2013 because of this task, certain industry measurements and standards of reporting were born: true failure rate, unit time-to-breakeven, the Bank Credit report and the franchise continuity rate.<\/p>\n
"We enable clients to achieve lasting success in franchising. Our work is founded on a rigorous understanding of every client\u2019s business context, industry dynamics, and market climate. We study franchise trends and emerging best practices because we believe that in order to serve our clients, we must stay ahead of the game."<\/p>\n
Audio Engineer: Ben Kiever<\/p>\n","protected":false},"excerpt":{"rendered":"
This is a value packed episode that we recorded during our summer tour. On Day 26 we got to meet up with Darrell Johnson (CEO) […]<\/p>\n","protected":false},"author":7,"featured_media":582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[38,46],"tags":[29,58],"class_list":["post-435","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-franchise-development","category-suppliers","tag-modrn-business-podcast","tag-podcasts","post_format-post-format-audio"],"acf":[],"yoast_head":"\n