﻿{"id":487,"date":"2019-09-25T16:21:49","date_gmt":"2019-09-25T16:21:49","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/uncategorized\/an-interview-with-paul-linenberg-president-of-gotcha-covered\/"},"modified":"2023-09-15T08:17:07","modified_gmt":"2023-09-15T08:17:07","slug":"an-interview-with-paul-linenberg-president-of-gotcha-covered","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/an-interview-with-paul-linenberg-president-of-gotcha-covered\/","title":{"rendered":"An Interview with Paul Linenberg, President of Gotcha Covered"},"content":{"rendered":"<p>As Gotcha Covered celebrates the opening of their 100th franchise unit, Justin and Paul have a wide ranging discussion about building tech that is simple and useful for end users, the state of marketing attribution in the digital age, guarding against an economic downturn, and how the opportunity to own a business plays an increasingly meaningful role in the age of life extension via advancements in medical technology.<\/p>\n<p>Share:<br \/>\nFollow Us On Facebook and LinkedIn:<br \/>\n@MODRNbusiness<br \/>\n@Zjfishman (insta too)<br \/>\n@RyanThomasHicks (insta too)<\/p>\n<p>EPISODE SPONSOR:<\/p>\n<p>SCORPION INTERNET MARKETING<br \/>\n<a href=\"http:\/\/www.Scorpion.co\/mb\" rel=\"nofollow\">http:\/\/www.Scorpion.co\/mb<\/a><br \/>\nNamed the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.<\/p>\n<p>As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.<\/p>\n<p>To learn more, visit <a href=\"http:\/\/www.Scorpion.co\/mb\" rel=\"nofollow\">http:\/\/www.Scorpion.co\/mb<\/a><\/p>\n<p>Title Sponsor of the Summer Tour: Franchisors.com<br \/>\nAudio Engineer: Ben Kliever<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Gotcha Covered celebrates the opening of their 100th franchise unit, Justin and Paul have a wide ranging discussion about building tech that is simple [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[49,42,47],"tags":[29,58],"class_list":["post-487","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-franchise-opportunity","category-marketing","category-technology","tag-modrn-business-podcast","tag-podcasts","post_format-post-format-audio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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