{"id":563,"date":"2018-02-26T14:56:30","date_gmt":"2018-02-26T14:56:30","guid":{"rendered":"https:\/\/franchisors.com\/franchisespringboard\/uncategorized\/018-using-technology-to-gain-an-edge-with-ben-gaddis\/"},"modified":"2023-09-15T08:17:26","modified_gmt":"2023-09-15T08:17:26","slug":"018-using-technology-to-gain-an-edge-with-ben-gaddis","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/018-using-technology-to-gain-an-edge-with-ben-gaddis\/","title":{"rendered":"018: Using Technology to Gain an Edge – with Ben Gaddis"},"content":{"rendered":"

I really enjoyed this episode with Ben Gaddis of Austin TX based T3.<\/p>\n

T3 is a leading marketing Agency that serves many great brands including 7-11, Focus Brands, and many others. An interesting fact: T3 is one of the largest woman owned agencies in the world…Founded by Gay Gaddis in 1989.<\/p>\n

In this conversation, Ben and I explore topics including:
\n-How he sees brands innovating and using modern technology to gain an edge
\n-How brands are enhancing experiences and building community
\n-How to leverage social data
\n-What to think about AI, VR and other technologies
\n-2 Great book recommendations on future technology predictions<\/p>\n

Be sure to pick up the book "Cowgirl Power" by Gay Gaddis<\/p>\n

Show Sponsor: http:\/\/www.solinkcorp.com<\/a><\/p>\n

Audio Engineering: Ben Kliever<\/p>\n","protected":false},"excerpt":{"rendered":"

I really enjoyed this episode with Ben Gaddis of Austin TX based T3. 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