{"id":836,"date":"2019-05-28T01:09:08","date_gmt":"2019-05-28T01:09:08","guid":{"rendered":"https:\/\/franchisornstg.wpengine.com\/uncategorized\/018-using-technology-to-gain-an-edge-with-ben-gaddis-2\/"},"modified":"2023-09-25T09:48:29","modified_gmt":"2023-09-25T09:48:29","slug":"018-using-technology-to-gain-an-edge-with-ben-gaddis-2","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchisespringboard\/018-using-technology-to-gain-an-edge-with-ben-gaddis-2\/","title":{"rendered":"018: Using Technology to Gain an Edge &#8211; with Ben Gaddis"},"content":{"rendered":"<p>I really enjoyed this episode with Ben Gaddis of Austin TX based T3.<\/p>\n<p>T3 is a leading marketing Agency that serves many great brands including 7-11, Focus Brands, and many others. An interesting fact: T3 is one of the largest woman owned agencies in the world&#8230;Founded by Gay Gaddis in 1989.<\/p>\n<p>In this conversation, Ben and I explore topics including:<br \/>\n-How he sees brands innovating and using modern technology to gain an edge<br \/>\n-How brands are enhancing experiences and building community<br \/>\n-How to leverage social data<br \/>\n-What to think about AI, VR and other technologies<br \/>\n-2 Great book recommendations on future technology predictions<\/p>\n<p>Be sure to pick up the book &#8220;Cowgirl Power&#8221; by Gay Gaddis<\/p>\n<p>Show Sponsor: <a href=\"http:\/\/www.solinkcorp.com\" rel=\"nofollow\">http:\/\/www.solinkcorp.com<\/a><\/p>\n<p>Audio Engineering: Ben Kliever<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I really enjoyed this episode with Ben Gaddis of Austin TX based T3. T3 is a leading marketing Agency that serves many great brands including [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":2091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[38,42,47],"tags":[59],"class_list":["post-836","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-franchise-development","category-marketing","category-technology","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>018: Using Technology to Gain an Edge - with Ben Gaddis - FranchiseSpringboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchisespringboard\/018-using-technology-to-gain-an-edge-with-ben-gaddis-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"018: Using Technology to Gain an Edge - with Ben Gaddis - FranchiseSpringboard\" \/>\n<meta property=\"og:description\" content=\"I really enjoyed this episode with Ben Gaddis of Austin TX based T3. 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