﻿{"id":2576,"date":"2024-10-14T16:21:26","date_gmt":"2024-10-14T16:21:26","guid":{"rendered":"https:\/\/franchisors.com\/franchiseunconference\/?p=2576"},"modified":"2024-10-14T16:21:26","modified_gmt":"2024-10-14T16:21:26","slug":"race-to-the-finish-innovative-ways-to-capture-new-customers","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchiseunconference\/race-to-the-finish-innovative-ways-to-capture-new-customers\/","title":{"rendered":"Race To The Finish: Innovative Ways To Capture New Customers"},"content":{"rendered":"<p>In today\u2019s world, capturing new customers (and how you do so) is more difficult than ever before. In this session, our panelists will provide Springboarders with the tools to spark viral conversations and attract new customers both nationally &amp; regionally.<\/p>\n<p><em>Moderator: Heather McLeod (Chief Growth Officer, Authority Brands) <\/em><br \/>\n<em>Panelists: Madeleine Zook (SVP of Marketing, Rolling Suds), Lee Braun (CEO, Perspire Sauna Studio),<\/em><br \/>\n<em>Abby Fogel (VP, Brand Management &amp; Communications, Unleashed Brands<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world, capturing new customers (and how you do so) is more difficult than ever before. In this session, our panelists will provide Springboarders [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":2556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,71],"tags":[100,59],"class_list":["post-2576","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-events","category-springboard","tag-springboard24","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Race To The Finish: Innovative Ways To Capture New Customers - Franchise Unconference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchiseunconference\/race-to-the-finish-innovative-ways-to-capture-new-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Race To The Finish: Innovative Ways To Capture New Customers - Franchise Unconference\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s world, capturing new customers (and how you do so) is more difficult than ever before. 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