No matter what you call them, franchisor-lead funds are a staple to most franchise systems, and one reason many franchisees choose the franchising route.
\nA complex marriage of brand awareness and local lead generation efforts, they incorporate an ever-increasing list of channels, programs, partners, and
\nservices. Oh, and one more thing: they are often a source of franchisor\/ franchisee disagreement and contention. So how do you build a plan that serves
\nto both increase brand awareness and generate local leads\u2026but do it in a cost-effective manner? What should you build internally and what should you
\noutsource? How do you measure success and continue to build your plan and take advantage of scalability as your franchise grows? And how do you gain
\nfranchisee buy in along the way? Join us as we explore these questions and more to help you formulate a plan that truly represents the adage that the
\nwhole is greater than the sum of its parts.<\/p>\n
Moderator: Lindsay Simpson (CEO, Moxy Executives)<\/em> No matter what you call them, franchisor-lead funds are a staple to most franchise systems, and one reason many franchisees choose the franchising route. A […]<\/p>\n","protected":false},"author":13,"featured_media":2553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[54,71],"tags":[100,59],"class_list":["post-2589","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-events","category-springboard","tag-springboard24","tag-videos","post_format-post-format-video"],"acf":[],"yoast_head":"\n
\nPanelists: Chris Buitron (CEO, Main Line Brands), Julie Green (VP Marketing, Massage Heights),<\/em>
\nShelley Kanther (VP of Marketing, Griswold Home Care)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"