{"id":757,"date":"2023-09-13T16:30:48","date_gmt":"2023-09-13T16:30:48","guid":{"rendered":"https:\/\/franchisors.com\/franchiseunconference\/?p=757"},"modified":"2023-09-20T12:34:12","modified_gmt":"2023-09-20T12:34:12","slug":"antonio-mcbroom-visionary-franchise-developer-primo-partners","status":"publish","type":"post","link":"https:\/\/franchisors.com\/franchiseunconference\/antonio-mcbroom-visionary-franchise-developer-primo-partners\/","title":{"rendered":"Ask Our Mentors: Antonio McBroom \u2013 Visionary Franchise Developer \u2013 PRIMO Partners"},"content":{"rendered":"

What is One Thing You Would Tell any New Franchisor Starting Out Today?<\/strong><\/p>\n

\u201cI\u2019d remind any new or emerging brand of the old saying, \u2018The Customer is always right.\u2019 Well, in franchising, the franchisee is always right – as we’re the franchisor’s customer.\u201d<\/p>\n

Do You Have any Current Book or Podcast Recommendations?<\/strong><\/p>\n

\u201cI get lots of value from the Growth Day podcast, by Brendan Brouchard.\u201d<\/p>\n

Can You Share a Story About a Mistake or Misstep Early On That Changed the Course of Your Business?<\/strong><\/p>\n

\u201cAt one time, I was so overly focused on the weakness of seasonality in my business that I tried to do a co-brand with another concept. It was a big mistake and cost me thousands quickly. From this, I learned that \u2018\u2026your main thing is to keep your main thing the main thing.\u2019 And it made me a more strength-based business leader. Instead of focusing on how to make money when it’s not my season, I instead began thinking about how to capitalize fully on the season that I have.\u201d<\/p>\n

Where is the Best Place to Learn About Franchising and Business?<\/strong><\/p>\n

\u201cThe International Franchise Association (IFA). Their conferences are great.\u201d<\/p>\n

What\u2019s New in Franchising (or Business) That We Should Keep Our Eye On?<\/strong><\/p>\n

\u201cI think we should all keep our eyes on the impact of AI and the other technological changes happening in franchising. They\u2019ll have an impact in the years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

What is One Thing You Would Tell any New Franchisor Starting Out Today? \u201cI\u2019d remind any new or emerging brand of the old saying, \u2018The […]<\/p>\n","protected":false},"author":11,"featured_media":1247,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[79],"tags":[60,61],"class_list":["post-757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ask-our-mentors","tag-articles","tag-featured-articles"],"acf":[],"yoast_head":"\nAsk Our Mentors: Antonio McBroom \u2013 Visionary Franchise Developer \u2013 PRIMO Partners - Franchise Unconference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/franchisors.com\/franchiseunconference\/antonio-mcbroom-visionary-franchise-developer-primo-partners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ask Our Mentors: Antonio McBroom \u2013 Visionary Franchise Developer \u2013 PRIMO Partners - 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