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Category: Marketing

Springboard 2022 – Leveraging LinkedIn and TikTok

Marketing, Springboard Franchisors Community Oct 19, 2022

Springboard 2022 Now more than ever, prospective franchisees and employees are spending time scrolling – yet many franchisors are still failing to effectively leverage these […]

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video Ushering in Next Generation Infrastructure and Marketing Innovation

Ushering in Next Generation Infrastructure & Marketing Innovation

Franchise development, Marketing Franchisors Community Mar 5, 2022

Laura Rea Dickey, CEO, Dickey’s Barbeque Here’s a stat that is hard to chew on: 32% of restaurants shut their doors permanently as a result […]

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Josh Skolnick and Zachery Beutler, Co-founders, Horsepower Brands

The Horsepower to Scale a Franchise: Josh Skolnick & Zachery Beutler, Co-founders, Horsepower Brands

Franchise development, Marketing, Technology Franchisors Community Mar 4, 2022

After building and selling two successful franchise brands (RedBox+ and Monster Tree Service), Josh Skolnick and Zachery Beutler are utilizing their tried and true methods […]

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video SBLIVE2021 Winning Strategies to Elevate Consumer Demand and Increase Revenue

Springboard 2021 – Winning Strategies to Elevate Consumer Demand and Increase Revenue

Financial, Marketing, Springboard Franchisors Community Nov 2, 2021

Springboard 2021 This session will focus on highlighting today’s revenue generating tactics to attract customers and build sales. By merging the worlds of digital, grassroots, […]

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SBLIVE2021 - Lead Generation Roundup

Springboard 2021 – Lead Generation Roundup

Franchise development, Marketing, Springboard Franchisors Community Nov 2, 2021

Springboard 2021 In this roundup, panelists will discuss current trends and best practices for franchisee lead genera- tion and will cover: formulating a lead generation […]

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SBLIVE2021 Digital Marketing Roundup

Springboard 2021 – Digital Marketing Roundup

Franchise development, Marketing, Springboard Franchisors Community Nov 2, 2021

Springboard 2021 In this session, we will discuss mistakes the panelists made early in their franchise careers as they share what they wish someone would […]

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043: Brand Strategy with Karen McSteen

Marketing Ryan Hicks Jun 4, 2019

Today we have a branding and brand strategy expert on the show. In this podcast, Karen McSteen of Brand Matters, and I, chat on these […]

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033: Greg Forsythe on Brand Strategy, Reputation and Digital Marketing

Marketing Ryan Hicks Jun 3, 2019

Today, Greg Forsythe from DEKA LASH FRANCHISE joins Host Ryan Hicks to chat about Brand Strategy, Reputation And Digital Marketing. Greg is the Director of […]

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Millennial Monthly: Jami Stigliano chats with Zack Fishman

Franchise Opportunity, Marketing, Millennials Ryan Hicks Jun 3, 2019

In the July Millennial Monthly Edition, host Zack Fishman chats marketing, social media, millennia’s in franchising, and more with Jami Stigliano, Founder and CEO of […]

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030: Heather McLeod – VP Marketing, The Cleaning Authority

Marketing Ryan Hicks May 28, 2019

The marketing mix is noisier than ever before. But there are Modern tools, technologies and mindsets that can be ROCKET FUEL for taking your brand […]

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