CraftWorks Holdings Chief Experience Officer & CMO, Josh Kern

Franchise Opportunity, Marketing Ryan Hicks Aug 28, 2019

In this episode with the Chief Marketing Officer and CXO of CraftWorks Holdings, we sit down with Josh Kern to discuss local store marketing, navigating agencies, new technologies, changing consumer habits, and much more.

One of the interesting hot topics we dive in to is engaging the community and local store marketing. We got in to specific examples using their Logan’s Roadhouse and old Old Chicago brands. Other Brands in their portfolio of brands include Rock Bottom, Chophouse and more.

Sponsors:

SCORPION INTERNET MARKETING: http://www.Scorpion.co/mb
Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit http://www.Scorpion.co/mb

RALLIO:
Rallio is a powerful combination of social media technology and local agency
The easy-to-use mobile app enables franchisors and their franchisees to manage their entire social media presence, online reputation, and online directory listings in one place for all locations.

The advocacy program turns “Net promoters” into REAL promoters, and incentives franchisees and their employees to share content that portrays your brand as a "best place to work". And Rallio Local provides a white glove service that can manage EVERYTHING for franchisees,

Voted as the #1 social media technology platform and #6 marketing partner overall in the 2nd annual Entrepreneur magazine franchise supplier listing, Rallio will help you RALLY your employees and customers around your brand on social media. Visit Rallio.com today to get a 100% FREE local analysis report comparing your franchise system vs your industry averages. That’s http://www.rallio.com

Title Sponsor of the Summer Tour: Franchisors.com
Audio Engineer: Ben Kliever

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