Factors Franchisees Are Deciding on When Investing in a Franchise
What factors do franchisees consider to be most important when deciding which franchise to invest in? Fishman PR recently held an educational summit at its corporate HQ in downtown Chicago to provide its team of media and content marketing professionals with an inside look into the franchisee decision-making process. Franchisees representing brands including Pure Barre, Sola Salons, Perspire Sauna Studios and a former multi-unit franchisee of BrightStar Care all shared insights, while a secondary panel of franchisors including, We Sell Restaurants CEO Robin Gagnon, East Coast Wings + Grill CEO Sam Ballas and Protein Bar & Kitchen CEO Jeff Drake discussed what they look for in a relationship with an agency.