Firehouse Subs CEO Don Fox

Franchise Opportunity, Growth Ryan Hicks Sep 24, 2019

It was an honor to sit down with Don Fox, CEO of Firehouse Subs on Day #19 of our journey. Don is an iconic guy in the restaurant industry (and in franchising) and has a TON to share with you in this episode. As a 45 year hospitality industry veteran, I think anyone can pick up a gold nugget or two from this episode. Special thanks to STAN FRIEDMAN from FRM Solutions for setting up this meeting for us.

One of the things i’ll note is, the answer to the question about what he did with success early on will be of tremendous value to Marketing Leaders. Be sure to listen for that at the beginning of this episode, and share the episode with franchise marketing leaders and colleagues.

In the episode we covered:
-Don’s Background and what brought him to Firehouse
-The KEY thing Don believes he and the team did RIGHT early on
-State of the industry: A decline in dine-in and where the industry is heading
-How Don creates incredible loyalty as a leader
-What makes Firehouse different?
-How they identified a correlation between sales and community work
-What discovery day’s look like for Firehouse
-Don’s Book

Listen today and be sure you SUBSCRIBE to the podcast!

SPONSORS:

SCORPION INTERNET MARKETING: http://www.Scorpion.co/mb

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.
To learn more, visit http://www.Scorpion.co/mb

RALLO: http://www.rallio.com

Rallio is a powerful combination of social media technology and local agency. The easy-to-use technology enables franchisors and their franchisees to manage their entire social media presence, online reputation, and online directory listings in one dashboard for all locations.

The mobile app provides a simple way for franchisees to engage and submit local photos WITHOUT having to caption them. And the advocacy system turns net promoters into REAL promoters and incentives employees to share content that portrays your brand as a "best place to work".

Voted as the #1 social media technology platform and #6 marketing partner overall in the entrepreneur magazine’s franchise supplier listing, Rallio will help you RALLY your employees and customers around your brand.

To learn more, visit Rallio.com

RPM:
http://www.openmyfranchise.com

Open for business – a simple term but a complex process; Let RPM help you. We are a real estate/project management firm whose main goal is to turnkey the opening process for both franchisees and franchisors. Let us manage the brokers, architects, contractors and other various vendors. Allowing you and your franchisees to focus on the training, marketing, and hiring. We save you on average 20% time and 17% total project cost. Check us out at http://www.openmyfranchise.com to see how we can help you.

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