Springboard 2022 – Franchisor Profitability and Unit Economics

Springboard 2022

Strong unit level economics are at the heart of any successful brand. ULEs took a beating through COVID, as virtually every expense item on the P&L became more costly and difficult to source. In the session, we will explore how brands have dealt with higher operating costs and lower margins to maintain or improve their ULEs.

Moderator: Geoffrey Goodman – Chief Operating Officer, Franchise Founders Group

Panelists: Sam Ballas – President & CEO, East Coast Wings + Grill; Dawn Lafreeda – President, Den-Tex Central, Inc. DBA Denny’s Restaurants; Russell Hoff – Chief Operating Officer, Massage Heights