Springboard 2022 – Getting Your Franchisees Fired Up to Get Out into Their Communities

Springboard 2022

While paid advertising strategy is an important piece of the marketing puzzle, it’s essential to take advantage of the “boots on the ground” in local markets – your franchisees. Yet one of the top pain points emerging franchisors have is incentivizing franchisees to get out in their local communities. We hear objections such as “I don’t have any time” or “I’m not sure how to do it.” In this workshop, panelists will discuss common roadblocks they’ve encountered and the strategies they’ve used to help franchisees overcome them. You will leave this panel with not only creative community marketing ideas for franchisees, but also how to motivate stubborn franchisees to implement them.

Moderator: Angela Coté – CEO, Angela Coté Inc.

Panelists: Gabriella Ferrara – VP of Franchise, Scorpion; Marci Kleinsasser – VP of Marketing, Franchise Development, Home Franchise Concepts; Mark Montini – Chief Marketing Officer, Premium Service Brands; Eric Haberacker – Social Media & Digital Director, Hand & Stone