Kristen Pechacek on Balancing Local and National Marketing

Today’s guest, Kristen Pechacek, is the Digital Marketing Director at Self Esteem Brands, home of Anytime Fitness, Waxing the City and now Basecamp Fitness. Prior to her time at SE Brands she was with the Minnesota Vikings and has worked with almost 100 different clients on their social and digital presence.

We recorded the podcast BEFORE the tour, but I wanted to release it in the thick of the tour because the content is phenomenal.

In this chat, we got very tactical as it relates to the balance between national and local marketing.

We talked about:
-What that national and local playbook should look like
-How to approach social ROI in a world where marketers want to analyze how every dollar spent earns you dollars in return
-And much more


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