Kristen Pechacek on Balancing Local and National Marketing
Today’s guest, Kristen Pechacek, is the Digital Marketing Director at Self Esteem Brands, home of Anytime Fitness, Waxing the City and now Basecamp Fitness. Prior to her time at SE Brands she was with the Minnesota Vikings and has worked with almost 100 different clients on their social and digital presence.
We recorded the podcast BEFORE the tour, but I wanted to release it in the thick of the tour because the content is phenomenal.
In this chat, we got very tactical as it relates to the balance between national and local marketing.
We talked about:
-What that national and local playbook should look like
-How to approach social ROI in a world where marketers want to analyze how every dollar spent earns you dollars in return
-And much more
*HUGE THANKS TO OUR SPONSORS*
SCORPION INTERNET MARKETING
Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.
As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.
To learn more, visit http://www.Scorpion.co/mb
Rallio is a powerful combination of social media technology and local agency that helps franchise brands display the soul their people and their culture on social media, one location at a time.
The easy-to-use technology enables franchises to manage their entire social media presence, online reputation and online directory listings in one dashboard for all locations. The mobile app provides a simple way for franchisees to engage, and the advocacy system turns employees and customers into social advocates to dramatically amplify the overall local impact. Additionally, the Rallio Local agency, using additional local technology, can work with your franchisees to develop a highly engaging local presence. Rallio Local can either support franchisees or completely do it for them. To learn more, visit http://www.Rallio.com
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Audio Engineer: Ben Kliever