Lisa Zoellner, Chief Marketing Officer of Neighborly Brands

On this excellent episode we are joined by the Chief Marketing Officer of Neighborly Brands, Lisa Zoellner.

Items we discussed in this episode:
-Lisa’s background before Neighborly
-Marketing and innovation
-Advice to emerging leaders

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Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.
As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.
To learn more, visit

The International Franchise Professionals Group is the world’s largest and most respected franchise consultant organization. IFPG’s nearly 1,000 members consist of franchisors, franchise consultants, brokers, lenders, attorneys, real estate experts, and other franchise professionals who help individuals through the process of evaluating buying and opening a franchise.

As a strictly membership based organization, the IFPG does not participate in any referral fees from franchisor members or brokers, thereby allowing all members to work freely together.

The IFPG provides all the tools and support needed to help sell more franchises and close more deals. Far beyond just a network of franchise professionals, The IFPG is a family of established, experienced, and highly professional members of the global franchise community.

FranFunnel’s mobile and web apps help franchisors personally and automatically respond to leads via SMS and email so sales teams spend less time trying to get ahold of leads and more time closing deals. With nearly 70% of leads coming in outside of business hours and over 90% of leads preferring texting vs. calls, following up with leads immediately has never been more critical to franchise sales. With FranFunnel, franchisors award more franchises from the leads they’re already generating."

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Audio Engineer: Ben Kliever

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