Outdoor Living Brands With CEO Chris Grandpre
We really enjoyed this conversation with Chris Grandpre, the Chairman and CEO of Outdoor Living Brands, which is a multi franchise brand platform. Chris walked us through an update since he was last on the podcast in early 2018, which included: the process of divesting Mosquito Squad to Authority Brands and simultaneously executing a leveraged buyout for the control position in one of his other portfolio brands, along with consolidating ownership in Conservation Irrigation.
If you are looking to learn about how to prepare your brand to work with private equity or an investment bank, you will want to listen to this episode! We also got into other topics like how OLB is leveraging technology to gain an edge and much more.
SPONSORS:
SCORPION INTERNET MARKETING
Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.
As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors.
To learn more, visit http://www.Scorpion.co/mb
FRANCHISE HELP: http://www.franchisehelp.com/
FranchiseHelp is the industry’s largest source of online franchise leads, the #1 lead generator for many of franchising’s biggest brands, and has been ranked 4 years running as one of the country’s fastest-growing private companies by Inc Magazine. Millions of people visit FranchiseHelp.com to find and research franchise opportunities. We want to introduce the most motivated of these prospects to your concept. Let FranchiseHelp’s lead generation experts customize a powerful FranDev marketing program that will keep your franchise’s development pipeline filled with a steady stream of fresh leads.
RALLO: http://www.rallio.com
Rallio is a powerful combination of social media technology and local agency
The easy-to-use technology enables franchisors and their franchisees to manage their entire social media presence, online reputation, and online directory listings in one dashboard for all locations.
The mobile app provides a simple way for franchisees to engage
The advocacy system turns net promoters into REAL promoters and incentives employees to share content that portrays your brand as a "best place to work"
Voted as the #1 social media technology platform and #6 marketing partner overall in the entrepreneur magazine’s franchise supplier listing, Rallio will help you RALLY your employees and customers around your brand.
To learn more, visit Rallio.com
Follow Us On Facebook and LinkedIn:
@MODRNbusiness
@Zjfishman (insta too)
@RyanThomasHicks (insta too)
Title Sponsor of the Summer Tour: Franchisors.com
Audio Engineer: Ben Kliever
Tagged in: Modrn Business Podcast, Podcasts