Reinventing the Adventure Park with Michael Browning, CEO of Urban Air Adventure Park

We really enjoyed this chat with Michael Browning, CEO of Urban Air Adventure Park for our first stop on the tour! In this episode you will find:
-Founding story
-Managing multiple openings through effective processes and technology
-How to innovate without “betting the farm”
-Product innovation and business model innovation
-How to AB Test
-The Business Opportunity pitch – 13:30

Book mentions:
-Shoe Dog
-Blitz Scaling

Podcast Sponsors:

Named the #1 franchise marketing company in America by Entrepreneur Magazine, Scorpion delivers all-in-one solutions for franchise brands looking to defeat disjointed marketing and increase revenue.

As a marketing partner, Scorpion assists franchises in the management of branding, website design, online listings, paid advertising, and more, eliminating the need for multiple vendors. To learn more, visit


Busch Global is more than a franchise development company. They help you reach your organizational goals through intelligent growth, which comes through understanding your franchise, your concept, your values and vision. The team then builds a plan that identifies the right franchisee targets, and the growth goals that you can successfully support. To learn more about Bush Global, visit


FranFunnel’s mobile and web apps help franchisors personally and automatically respond to leads via SMS and email so sales teams spend less time trying to get ahold of leads and more time closing deals. With nearly 70% of leads coming in outside of business hours and over 90% of leads preferring texting vs. calls, following up with leads immediately has never been more critical to franchise sales. With FranFunnel, franchisors award more franchises from the leads they’re already generating."

Title Sponsor:

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