Springboard 2021 – Lead Generation Roundup
Springboard 2021
In this roundup, panelists will discuss current trends and best practices for franchisee lead genera- tion and will cover: formulating a lead generation plan; the most effective lead generating sources over the past year; understanding the basic metrics; various paid and non-paid media channels; franchise advertising in trade media, trade show exhibiting and franchise websites; and using social media and content to generate buzz and leads. We will also cover various aspects of franchise sales, including best practices for converting leads into candidates, and candidates into franchisees; Dis- covery Days; validation calls with franchisees; closing the deal; using the FDD as a sales tool; and crafting a legal and compelling Item 19.
Moderator: Ryan Zink – CEO & Co-Founder, Franchise FastLane
Panelists: Tom Wood – President & CEO, Floor Coverings International; Jania Bailey – CEO, FranNet; Tim Courtney – VP of Franchise Development, PuroClean; Tim Evankovich – CEO, Oasis Senior Advisors