Springboard 2023: Creating and Evolving A Plan Franchisees Will Embrace

Springboard 2023: SpringboardU Marketing – Marketing Fund Magic: Creating & Evolving A Plan Franchisees Will Embrace (Marketing)

No matter what you call them, franchisor-lead funds are a staple to most franchise systems, and one reason many franchisees choose the franchising route. A complex marriage of brand awareness and local lead generation efforts, they incorporate an ever-increasing list of channels, programs, partners, and services. Oh, and one more thing: they are often a source of franchisor/ franchisee disagreement and contention. So how do you build a plan that serves to both increase brand awareness and generate local leads? What should you build internally and what should you outsource? How do you measure success and continue to build your plan and take advantage of scalability as your franchise grows? And how do you gain franchisee buy in along the way? Join us as we explore these questions and more to help you formulate a plan that truly represents the adage that the whole is greater than the sum of its parts.

Moderator: Brooke Budke – CEO, Momentum Brands
Panelists: Vanessa Yakobson – CEO, Blo Blow Dry Bar, Meg Roberts – President & CMO, Franworth, Maureen Anders – CEO, AR Workshop, Sally Facinelli – President, Salty Dawg Pet Salon