Springboard 2023: Franchise Relations
Springboard 2023: Franchise Relations
Franchisors like to say they over-communicate, while franchisees can often feel like they’re being flooded with information to the point they simply tune out. Effective communication is vital to a successful franchisor-franchisee relationship, which means franchisors need to be connecting with their owners in ways that have value—and ultimately help improve that bottom line. In this session, franchisors share advice for moving beyond crisis-level communication, how the simple act of listening can resolve conflict and ways public praise can have positive ripple effects on the whole system. They’ll also give a candid look at why it’s crucial to set expectations with franchisees up front, when to show flexibility without damaging the brand or relationship, and how creating a culture of transparency and collaboration impacts the growth of the brand.
Moderator: Steve Greenbaum – Founder, PostNet
Panelists: Nick Lopez – CEO, LIME Painting, Charlie Graves – CEO, Athletic Republic, Richie Huffman – CEO, Celebree School, Mike Manzo – COO, Jersey Mike’s