Springboard 2023: How to Harness PR to Grow Your Emerging Brand (Marketing/FD)
Springboard 2023: How to Harness PR to Grow Your Emerging Brand (Marketing/FD)
As an emerging or re-emerging franchisor, public relations can be the most cost-effective way to gain awareness and credibility for your brand, yet many franchisors are unclear on how to properly execute a PR program. This panel will discuss how to decide when your brand is “PR ready,” what questions you need to ask yourself before investing in PR and what steps you need to take before launching a PR strategy. Panelists will help you understand how to recognize what’s newsworthy within your franchise system and how to tailor the stories of your leadership team, your franchisees and your brand to rise above the rest of your competitors, who, by the way, are all fighting for the same media’s attention! Some questions the panel will address include: What are the most effective stories you can tell that will resonate with the media and also attract potential franchisees? How does consumer PR intersect with franchise lead generation PR? How can an emerging brand maximize efficiencies with content marketing and PR budgets? What is the most cost-effective PR program for new store opening PR? What are some PR mistakes or pitfalls to avoid? Learn all of this and more from franchisors in the food, fitness and service sectors who have successfully used PR to generate both franchise and customer leads and grow their emerging brands in the marketplace.
Moderator: Debra Vilchis – President, Fishman PR & Partner, Franchise Elevator PR
Panelists: Laura Rice – CMO, Celebree School, Chris Pena – President, Body20, Scott Snyder – CEO, Bad Ass Coffee of Hawaii, Jeff Wall – CEO, Handyman Connection