Springboard 2023: Using Content To Make Candidates Fall For You
Springboard 2023: Love Is In The Air: Using Content To Make Candidates Fall For You (FD)
In the world of franchising, capturing the hearts of potential franchise candidates requires more than just great AUVs. This session features seasoned franchisors revealing the art of crafting compelling and irresistible content to help you cut through the noisy franchise development market.
Moderator: Gary Ochiogrosso – CEO, Franchise Growth Solutions
Panelists: David Mesa – CDO, Ballard Brands, Shauna Stalker – VP of Marketing, Blo Blow Dry Bar, Albert Hermans – VP of Franchise Development, Floor Coverings International, Ben Woodruff – Co-CEO, Woops! Macarons & Gifts