Streamline Brands: Matt Lane & Ashley Mitchell

Modrn Business West Coast Podcast tour 2021 – Episode 2

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Streamline Brands is a franchisor holding company that operates several great brands: SafeSplash, Swimtastic, SwimLabs, Saf-T-Swim.

Matt currently serves as CEO of Streamline Brands, the largest franchisor & operator of for-profit learn-to-swim schools in North America. Matt was originally the founder of SafeSplash Swim Schools, which grew through acquisition to Streamline Brands which incorporates multiple swim school brands including SafeSplash, SwimLabs, Swimtastic, and Saf-T-Swim.

Matt’s 25-year career includes senior executive roles as GM of Technicolor North America, and Managing Director of Hewlett Packard’s global Media and Entertainment division.

As an entrepreneur, Matt has founded several businesses across industries including publishing, health care, oil and gas, aviation, and retail.

Matt sits on the boards of Streamline Brands, Aviation Apps, Lone Star Ranch, The Flying Horse Foundation and the Tippie School of Management.

He resides in Denver, CO with his wife, Dr. Lara Lane. His adult daughters attend College in Texas and Oklahoma. He is a perpetual learner, a cycling enthusiast, an instrument and multi-engine rated airplane pilot, a nationally ranked sporting clays shooter, and “weekend cowboy” managing a full blood Wagyu cattle herd.

Matt Lane graduated from the University of Iowa with a BS in 1991, an MS in 1994 and an MBA Finance in 1995. Matt graduated first in his class in 1994.

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