Ushering in Next Generation Infrastructure & Marketing Innovation

Laura Rea Dickey, CEO, Dickey’s Barbeque

Here’s a stat that is hard to chew on: 32% of restaurants shut their doors permanently as a result of the pandemic. Many restaurant operators were forced to innovate quickly or watch their business die. In this session, Laura Rea Dickey will share how she proactively led her brand through innovation, before the pandemic even began. Prior to taking over as CEO, Laura served as Chief Information Officer for Dickey’s for nearly a decade. During that time, she laid the groundwork for next-generation infrastructure. Her unique perspective on innovation, marketing, and transforming data insights into brand and business solutions will leave you with actionable ideas to renovate your brand.