A Numbers Game: Using Data To Beat Out The Competition
As the franchise space continues to “grow up”, our consumers that utilize our goods and services have too. To keep up, franchisors have needed to invest in
more data than ever before to understand how this fickle consumer ticks. In this session, our panelists will teach Springboarders about data points to watch
out for, methods in gathering them and real-life examples of how consumer data has helped raise the ceiling for their franchise network.
Moderator: Jamie Adams (Chief Revenue Officer, Scorpion)
Panelists: Jonathan Barnett (CEO, OxiFresh), Brigham Dallas (Founder & CEO, Hello Sugar),
Doug Hall (VP of Marketing Services, Propelled Brands), Alexandra Russo (Fractional CMO, Franchise Fractionals