Fractional or Full-Time: How (And When) You Should Be Outsourcing At Your Brand 

In recent years, franchising has seen a major influx of talented executives that have dedicated their lives to the business model. Some believe it’s because
the space has become more professionalized, others think that franchising has more meaningful job opportunities than other industries. Whatever the answer
may be, emerging brands are looking for ways to short-circuit their growth timeline so they can become a household name faster. Enter: the fractional
executive. In this session, we will discuss how to find them, when the right time to hire one is and how you know a fractional executive is the right choice
instead of an in-house employee.

Moderator: Katherine LeBlanc (Founder, Franchise/Fractionals)
Panelists: Chris Walls (CEO, Go-Minis), Heather Menear (CEO, 1-800-Striper), Adam Geisler (CEO, Youth Athletes United), John Francis (Franchisee, ZorForum)