Navigating Conflicting Interests: Building Success Through Responsible Franchising
As ethical standards and regulatory scrutiny increase across the franchise industry, franchisors, franchisees, brokers, franchise sales organizations,
and suppliers face growing pressure to adopt responsible franchising practices. However, balancing conflicting interests—such as profitability versus
franchisee support or rapid expansion versus sustainable growth—can make this challenging. This session brings together key stakeholders to explore
how responsible franchising, rooted in fairness, transparency, profitability, and sustainability, can drive long-term success while addressing these tensions.
In this panel discussion, industry experts will share their insights on responsible franchising and cover creating fair contracts, ethical business practices,
sustainable operations, and strong franchisee support systems. Panelists will also address critical issues like overexpansion, territory management, and
regulatory compliance, emphasizing the need for trust and collaboration across all franchise relationships. Participants will also learn how to integrate
responsible franchising principles into their own organizations, with input from franchisors, franchisees, brokers, and suppliers. This session offers a
unique opportunity to learn from industry leaders, exchange best practices, and develop strategies that prioritize ethical franchising while promoting
mutual success for all parties involved.
The program is eligible for SpringboardU Franchise Sales Education Credit.
Panelists: Rob Branca (President, Branded Management Group), John Teza (CEO, Hand & Stone),
Sarah Davies (General Counsel, International Franchise Association), Mary Kennedy Thompson (CEO, BNI), Michael Mudd (CEO, BrandOne