Power Of The Press: Using PR To Educate Your Potential Franchisees 

As an emerging or re-emerging franchisor, public relations can be the most cost-effective way to gain awareness and credibility for your brand, yet many
franchisors are unclear on how to do so. This panel will discuss how to decide when your brand is “PR ready,” what questions you need to ask yourself before
investing in PR and what steps you need to take before launching a PR strategy.

Moderator: Debra Vilchis (President, Fishman Public Relations)
Panelists: Larisa Walega (Chief Growth Officer, Ziebart International), Jill Brand (Head of Brand, Pvolve),
Joe Malmuth (Chief Development Officer, Batteries Plus),Ashley Mitchell (SVP of Marketing, East Coast Wings + Grill)