SpringboardU Marketing: Pedal To The Metal: Crafting An Efficient Ad Fund Strategy On A Budget
No matter what you call them, franchisor-lead funds are a staple to most franchise systems, and one reason many franchisees choose the franchising route.
A complex marriage of brand awareness and local lead generation efforts, they incorporate an ever-increasing list of channels, programs, partners, and
services. Oh, and one more thing: they are often a source of franchisor/ franchisee disagreement and contention. So how do you build a plan that serves
to both increase brand awareness and generate local leads…but do it in a cost-effective manner? What should you build internally and what should you
outsource? How do you measure success and continue to build your plan and take advantage of scalability as your franchise grows? And how do you gain
franchisee buy in along the way? Join us as we explore these questions and more to help you formulate a plan that truly represents the adage that the
whole is greater than the sum of its parts.
Moderator: Lindsay Simpson (CEO, Moxy Executives)
Panelists: Chris Buitron (CEO, Main Line Brands), Julie Green (VP Marketing, Massage Heights),
Shelley Kanther (VP of Marketing, Griswold Home Care)